One product launch cost us $750,000. We had assumed what shoppers wanted, instead of asking them. That lesson became our mission, and our company: proof over promise.
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2014 · Selling on Amazon
Founder Mels Terlouw starts his Amazon business and grows it into an eight-figure brand.
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2018 · Built with sellers
With a group of eight- and nine-figure sellers, the Hivemind, we build the first Intellivy.
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2022 · Open to every seller
The platform opens to the market, for Amazon, Bol, Kaufland, Allegro and more.
Our team
Dutch roots. Global reach.
Straight talk.
A team of sellers, scientists and builders, obsessed with what shoppers really think.

Mels Terlouw
CEO, Founder

Martin van der Plas
COO

Mark Maneschijn
CTO

René van der Keur
CFO

Coen Adriaanse
Lead Developer

Daisy Jong
Development

Menno Ouweneel
Intellivy Europe

Travis Klabon
Intellivy USA

Karin Pierhagen
Executive Assistant

Karen Estacio
Support

Mia Sarabia
Support

Yna Gahol
Support
What we stand for
Four values behind
every answer
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Integrity
No click farms, no trained panels. Only real consumers, and we tell you how we found them.
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Quality
A few things that work well, not a long list of features.
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Impact
We measure our work by the growth it creates for you.
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Growth
Grounded insight that grows your plans, your market and your ambition.
Growth only matters if it does some good. We give part of our success to fight poverty, with a goal of $1 million through Compassion.
Intellivy was founded in 2018 by Mels Terlouw, an Amazon seller since 2014, together with a group of eight- and nine-figure marketplace sellers. They built it to know what shoppers want before investing in a product, image or listing.
In Dordrecht, the Netherlands, at Amstelwijckweg 15, 3316 BB Dordrecht. We work with sellers and agencies across Europe and the US.
Polls are framed so people answer the way they’d shop. Every answer is checked by AI and by people. No click farms, no trained panels.
On the Platform you can test for Amazon, Bol, Kaufland, Allegro, Cdiscount and more. Our Managed Services are for Amazon.
Book a partner call. We’ll show you how the white-label Growth Scan and Growth Audit work, and share partner pricing and margins.





