Blogs

Using Consumer Behavior to Turn Browsers into Buyers

Discover how to leverage consumer behavior insights with Intellivy’s Image Impact Poll to optimize your Amazon listings. Learn how data-driven image testing can help you stop the scroll, increase click-through rates, and secure more sales by perfecting your product visuals. Unlock your competitive edge on Amazon.

17 October 2024 · 6 min read

In a crowded marketplace like Amazon, grabbing a customer’s attention can be the biggest challenge. In the blink of an eye, potential buyers are either drawn to your product or scroll right past it. Studies show that the average attention span has dropped to just 8 seconds, and is dwindling by the year. So it’s not enough for your product images to simply look good – they need to grab attention, make consumers click, and clearly showcase your unique selling points to get them to hit ‘Buy Now.’ Enter: Intellivy’s Image Impact Poll, a tool designed to help you optimize your images for shrinking attention spans with data-driven insights from real consumer behavior.

Optimized Amazon Images Matter

Intellivy’s Head of Sales and Partnership, Peter-Paul Maan says it best: “You’ve got a split second to grab attention—let’s make it count.” Think about it — Amazon shoppers are endlessly scrolling through product after product to find what they’re looking for. Your main image is the first thing that catches their attention and drives them to click on your listing. Your image stack is what convinces them to add to cart and make the purchase. And it’s literally how we think! Over 90% of information processed by the brain is visual so your product imagery has to highlight your message quickly, or it’ll be overlooked.

That’s why we’re so excited about our new Image Impact Poll. It’s created to replicate real-life scrolling and shopping scenarios, allowing real consumers to tell you whether your image grabs their attention and clearly communicates your product’s unique selling points — or misses the mark. 

Step 1: Stop the Scroll and Boost Your CTR! 

Use Consumer Behavior to Make Your Main Image Click-Worthy

Picture this: A shopper is searching for a security camera and is scrolling through product after product. Your image pops up for a second — does it blend into the competition, or will it make them pause? “Make sure your main image stands out in a crowded marketplace,” says Peter-Paul Maan. “In the world of micro-moments, you need to secure attention before it’s too late.”

How it Works

The Stop the Scroll feature of the Image Impact Poll is designed to test just that. Respondents are shown your image under real shopping conditions — half of the respondents see your product for 0.5 seconds, and the other half see it for 2 seconds. Then we ask them what they saw. This split-second feedback will tell you if your image communicates what you intend in a moment or needs more to make it stand out.

See Example Image Impact Poll ‘Stop the Scroll’ :

Step 2: Secure the Sale and Grow Your CVR! 

Use Consumer Behavior to Make Your Listing Image Stack Sell

But stopping the scroll is only the first challenge. Once a customer makes it onto your product listing, your image stack should encourage them to click ‘Buy Now’. “Use your image stack to clearly communicate your USPs and drive conversions,” says Maan. These images should highlight key details — product benefits, features, and more — in a way that seals the deal. Visual appeal isn’t enough, your stack needs to communicate why a consumer should buy.

How it Works

To optimize conversions using the Secure the Sale part of the Image Impact Poll, we put respondents in the buyer’s journey simulation again. They’ll see your main image first and then go through your listing images. Just like the main image test, half of the consumers see your listing images for 0.5 seconds, and the other half for 2 seconds. Their feedback will tell you if your images convey the necessary information and compel the customer to make a purchase.

See Example Image Impact Poll ‘Secure the Sale’ :

The Science Behind Consumer Behavior

What makes our Image Impact Poll truly stand out is that we prepare the pool of consumers before they get to testing your images. Before they even see your product images, we make sure they’re focused and in the right mindset to give valuable feedback. How? By sharing a test image and providing “situational insights” that mirror the challenges your product would solve.

But we don’t stop there. Intellivy takes it a step further with AI-powered analysis that condenses consumer behavior insights. Once feedback is shared, you can ask the AI tool targeted questions like “Does this image convey durability?” or “Is it clear our product is easy to clean?” or “Does the product inspire trust?” The tool analyzes the responses and provides quick, summarized analysis of the respondents’ answers, giving you the power to make informed, data-driven decisions. No more guesswork or gut intuition. 

USE OUR IMAGE IMPACT POLL SOP BELOW TO GET STARTED NOW:

Pro Tip 1: Optimize Visuals for RUFUS AI and COSMO Search

Amazon has been rolling out AI tools that play an important role in how listings are ranked and recommended to searchers. RUFUS AI gives personalized product suggestions (think: your shopping assistant), while COSMO improves search by prioritizing customer intent over keywords (think: better search algorithm).

It’s just another reason as to why you can underestimate the power of great imagery. Peter-Paul Maan points out, “Using data to inform your visual content not only boosts CTR and CVR but also improves your chances of getting noticed by Amazon’s AI.”

Pro Tip 2: Combine Image Stack & Impact Poll

Before diving into the Image Impact Poll to secure the sale, we recommend using our Image Stack Poll for some extra support. The Image Stack Poll helps you test different combinations of images to see how they work together. Once you’ve optimized your image stack, you can use the Image Impact Poll to refine individual images for maximum conversion impact. This double dip into consumer behavior insights ensures your full listing is strategically crafted to connect with your target customers, boosting your overall performance on Amazon.

Impact Image Poll SOP
Image Stack Poll SOP

Start Enhancing Your Amazon Listings Today

Optimizing your product images is no longer just a nice-to-have, it’s a must for success. With Intellivy’s Image Impact Poll, you can say goodbye to relying on intuition and hello to having actionable consumer behavior insights. Plus, our AI-driven insights allow you to make quick improvements. Whether you want to stop the scroll or secure the sale, this poll data can give you the competitive edge you need on Amazon.

In a crowded space, a well-optimized image could be the deciding factor between making a sale and losing a customer. As Peter-Paul Maan puts it, “You’re in control—use Intellivy to simulate your buyer’s journey, uncover what resonates most, and refine your listing to drive success.” So why wait? Start enhancing your listings today!

Want to Learn More?

Join our Product Spotlight Webinar with Peter-Paul Maan and get started with our Image Impact Poll with the help of our consumer behavior expert. Watch On-Demand Here.

Ready to ask your
first question?

Answers from real consumers in 24-48 hours. No monthly fee on the Free plan.

Start free